Marketing manager salary in the UK
ONS data for April 2025 · Page updated
Marketing and commercial managers earn well above the UK median, with a long upper tail for senior roles that own budgets and revenue targets. Titles vary a lot, so scope is the best guide to where an offer should sit.
- Median full-time pay
- £53,703
- 25th percentile
- £39,645
- 75th percentile
- £69,510
- Change on a year earlier
- +6%
How pay is spread
Line: 10th to 90th percentile. Bar: the middle half of earners (25th to 75th). Mark and label: median. Where ONS doesn't publish the 90th percentile, the line stops at the highest published point.
| Full-time annual pay | Marketing manager | All UK jobs |
|---|---|---|
| 10th percentile | £31,996 | £23,990 |
| 25th percentile | £39,645 | £29,262 |
| Median | £53,703 | £39,039 |
| 75th percentile | £69,510 | £54,009 |
| 90th percentile | – | £76,903 |
| Mean | £61,810 | £48,512 |
– ONS doesn't publish this figure because the sample is too small to be reliable.
ONS classifies this role as “Marketing and commercial managers” (SOC 2020 code 2432). Figures cover full-time employees across the whole UK, at every level of seniority, so a senior role in London or at a large employer will usually sit above the median. Pay by region for individual occupations isn't published reliably at city level.
What marketing managers can negotiate
Scope sets the rate. Budget size, team size and whether you own a revenue or pipeline target are the clearest evidence of seniority. Put them in your counter.
Performance bonuses. Commercial roles often have a bonus tied to targets. Ask how targets are set, what was paid last year, and whether the first year is guaranteed or pro-rated.
Titles matter for the next move. If pay is capped, a more senior title, for example Head of rather than Manager, can be worth negotiating because it moves your next offer.
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Other roles
Source: Office for National Statistics, Annual Survey of Hours and Earnings 2025 (provisional), Table 14.7a (occupation, SOC 2020). Gross annual pay for full-time employee jobs, April 2025. Contains public sector information licensed under the Open Government Licence v3.0. See how we use this data.